OONA'S - HIDDEN GEM VINTAGE SHOP GETS A NEW OWNER AND LOOK:
HIDDEN GEM VINTAGE SHOP GETS A NEW OWNER AND LOOK:
Cambridge, MA: Greater Boston’s oldest vintage clothing shop, Oona’s Experienced Clothing has a fresh and fun-loving vibe with new owner Marianna Pease. Tucked away in an ivy covered courtyard in Harvard Square, Oona’s has been the place to go for generations of vintage fashion lovers since 1972. Marianna takes delight in matching customers with the perfect outfit whatever the occasion. Well-curated elegant fashions, fill the shop. One of a kind vintage dresses, head-turning garments and accessories are among the treasures for everything from casual events to festive proms, graduations, and weddings.
With her keen eye for the playful and elegant, Marianna carefully sources true vintage as well as a select collection of contemporary artisan designed pieces she refers to as “future vintage”. She is especially pleased to introduce the handcrafted line Sofiawear, beautifully designed in sumptuous fabrics by Gertrude Sofia Suokko of Woodstock, Vermont.
Oona’s unique store logo symbolizes rebirth in ancient cultures with its intersecting serpents called an ouroboros. Along with the vintage clothing being given new life, Oona’s has been embarking on it’s own rebirth, with Marianna bringing lively new energy and glamour to one of Harvard Square’s most beloved shops. (MORE..)
Meet Marianna Pease of Oona’s Vintage and Modern in Harvard Square
Today we’d like to introduce you to Marianna Pease.
Marianna, please share your story with us. How did you get to where you are today?
Oona’s was founded in 1972 and has been a well-loved vintage shop for many years. In the fall of 2016, I took over as the new owner and have been working to curate the best possible vintage. Right now the shop is full of one of a kind dresses for events and summer outfits in great fabrics and prints. We carry modern designs as well such as our newest addition: Artemis Design Co.’s stunning and colorful handmade carpet shoes. We will be showcasing some of our best vintage in a fashion show at Liberty Hotel May 11th at 10pm.
Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
Oona’s has evolved in many ways since the seventies. My aim is to keep the original vibe of the store alive while staying current.
Alright – so let’s talk business. Tell us about Oona’s Vintage & Modern – what should we know?
Oona’s is known for fantastic vintage treasures. We curate the best vintage so you can walk in and find incredible one of a kind garments. We are proud to be a local woman owned business. We aim to be elegant and fun at the same time. This spring the New England Artist Jill Hoy has started painting a magnificent mural in the courtyard outside the shop.
Is there a characteristic or quality that you feel is essential to success?
We really love what we do and that kind of positive energy is everything.
Oona's gives an entirely different meaning to vintage shopping. With the presentation and customer service equal to any number of high end stores, Oona's surpassed my expectations, which were already set high. As soon as I walked in, I was greeted with a bright, clean selection of outfits chosen from the vintage pieces, and the warm smile of Oona's current owner and manager, Marianna Pease.
Oona's, originally started in 1972 by Kathleen White and Deborah O'Donell, carries an expansive stock of unique vintage clothing with quality far surpassing the cost. In addition to reviving old fashion flames, Oona's stocks collections from small name designers with beautiful, creative collections, such as these fun, young looks created by Thinking Mu; an absolutely brilliant, ethically aware brand based out of Barcelona. Marianna Pease has introduced her own independent brands to carry on the tradition of incorporating modern brands, which was started by the previous owner.
When the job offer came along to be able to reconfigure the store in a way that would brand itself as a "curated vintage boutique" rather than a thrift store, Marianna knew it was a chance to put her passion and skills to work. "[It was] Essentially magic. When the opportunity presented itself, I just knew," commented Ms. Pease on her ownership of Oona's. Her exuberance towards the fashion and styling world shines through in the way she greets customers, as well as her attention to detail regarding the arrangement of the store. Having always been interested in the fashion world, when her college roommate called her a "professional dress up artist", she was thrilled. "It's everything I aspire to be," adds Ms. Pease.
The versatile styles and time periods stocked on Oona's shelves reflect the evolution of fashion, and give an excellent example of the idea that history can repeat itself; sometimes in the way a shirt is cut, and sometimes in the color scheme. Those who visit Oona's will get what they were looking for, whether they came with a purpose or not. With a sense of comfort and intimacy, Oona's has captured the picture of a boutique that is worn, loved, but modernized. "We don’t want to be a dusty shop. Vintage to me is the ultimate dress up party. I aim to curate our clothes to be fun and glamorous and fashionable. The new Oona’s I hope reflects that."